How Shopify Affiliates Can Help Prospective Merchants Using Shopify's Compare Page
Millions of merchants choose Shopify. In the rapidly expanding world of commerce, choosing the right platform can make all the difference for new merchants. As a Shopify Affiliate, you're in a prime position to guide these decision-makers, helping them understand what sets Shopify apart.
Utilize the Compare page to help your audience understand the benefits of Shopify and inform potential merchants on how Shopify compares to different types of services, including other commerce platforms, website builders, online marketplaces, and POS systems.
Shopify’s Compare page is designed to offer potential merchants an overall comparison with other leading commerce platforms. Here's how you can navigate and use this information as a Shopify Affiliate:
Compare every platform, every way
The Compare page provides information on a variety of features that make Shopify stand out. Understand key differences as they pertain to:
- Ease of Use
- Ecommerce Tools and Features
- Customization and Branding
- Sales Channels and Integrations
- Marketing and SEO Capabilities
- Payment Processing
- Scalability
- Security and Reliability
- Pricing and Value
- Support and Resources
As a Shopify Affiliate, conveying these details effectively can significantly help potential merchants. Here's how to incorporate this information into your communications:
- Content Creation: Write detailed blog posts or create videos comparing Shopify with other platforms. Highlight standout features and real-case scenarios where Shopify has benefited real merchants.
- Social Media Engagement: Quick, informative comparisons work well on platforms like Instagram, LinkedIn and others.
- Email Campaigns: Incorporate information into your email newsletters, as appropriate. Review how Shopify can meet their specific needs compared to other platforms they might be considering.
- Webinars and Live Sessions: Host sessions where you walk through Shopify and show the Compare page live, demonstrating to potential users how to leverage the page for their own decision-making processes.
- Direct Communication: When responding to queries or discussing with a potential merchant, use the Compare page as a reference point to provide clear, empirical data as to how Shopify fits their specific business needs.
Merchants Considering Store Migration
Your audience may already have a website, and are thinking about moving to another platform. This is a huge decision and requires thorough research and consideration. You can help these merchants by leveraging the Compare page mentioned above, as well as some of our Migration case studies, tips and checklists.
Online retailers of all sizes have moved to Shopify to unlock agility and grow their business. This article provides perspective from some large merchants on their success after migration to Shopify. You can also review this case study on SkullCandy, as they migrated to the Shopify platform in just 90 days!
For tips on how Shopify makes it EASY for your merchant audience to migrate, see here.