Optimize your Shopify Affiliate Performance with SubID and SharedID Tracking
As a Shopify Affiliate, tracking your performance and optimizing your strategy is crucial to your success. Through Impact, you have access to powerful reporting that provides valuable insights into your results. To take your tracking to the next level and pinpoint exactly where your conversions are coming from, we recommend you use SubID and SharedID parameters. These tracking parameters allow you to make data-driven decisions, refine your strategy, and maximize your earnings as a Shopify Affiliate.
SubID and SharedID Parameters Explained
SubID and SharedID parameters are customizable tracking tags that you can append to your affiliate links to track specific sources of traffic, campaigns, and ad placements.
Using SubID and SharedID parameters is essential when promoting Shopify with various creatives, multiple websites, or traffic sources. These parameters will allow you to measure what's working, providing valuable insights into your performance and allowing you to make informed adjustments to refine your strategy in sharing Shopify.
SubID: This is a unique identifier that affiliates can use to track specific campaigns, traffic sources, or individual clicks. You can create Shopify affiliate links that use different SubIDs to measure performance across various campaigns and marketing channels.
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Pro tip: Optimize your tracking by creating affiliate links with Sub ID values based on the location or type of asset. Example: subid=facebook_ad subid=email_campaign |
SharedID: This identifier is used to track user interactions across different platforms and devices. It ensures that the user journey is accurately tracked, even if the user switches devices or platforms during their interaction.
How to create SubID and SharedID Parameters for your Shopify Affiliate Link
Creating SubID and SharedID parameters is easy! Follow the instructions below:
- Open your Impact dashboard
- Navigate to the "Create and Share Link" Dashboard module and click on "Advanced"
- This will expand to display the following fields:
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You can enter SubIDs or Shared IDs here. You can also select your website under "Property" (in case you promote using multiple websites, and want to track where the referral is coming from).
- Once you enter any SubIDs or Shared IDs, simply click the blue "Create" button, and your link will populate below.
Best practices for using SubID and SharedID Parameters
- Be organized: Use a clear and consistent naming convention as this will help as you create more Shopify affiliate links and expand your strategy over time.
- Regularly analyze data: Utilize Impact reports to track SubID and SharedID parameters and optimize your efforts based on performance results.
Using Impact Reports to Track SubID and SharedID Parameters
Once you've created affiliate links with Sub IDs or a Shared ID, you can use the following reports to analyze these parameters:
If you need support in populating these reports with your SubID and SharedID parameters, check out this Impact Help Center article.
SubID and SharedID Parameters FAQ’s
What links can I add SubID and SharedID parameters to?
You can add SubID and SharedID parameters to any Shopify affiliate link you create via your Impact dashboard.
What are some common use cases for Sub IDs and Shared IDs?
- Tracking different traffic sources: If you share Shopify across multiple different platforms (YouTube, Facebook, Email marketing), use these parameters to track which sources generate the highest conversions.
- Comparing ad performance: If you run multiple ad placements, Sub IDs and Shared IDs help determine which ads drive the highest ROI.
- A/B testing: Whether you’re testing ad creative, CTAs, or copy, Sub IDs and Shared IDs allow you to understand what resonates with your audience.
I already have an existing Shopify affiliate link, can I apply SubID and SharedID parameters to this link?
Yes, but only going forward. You will need to create a new link with the SubID and/or SharedID, and replace the current live link on your website/social property. Any new clicks and actions driven through the revised link will track Sub ID and/or Shared ID. Historical data cannot be amended as the parameters did not exist on your previous link.
If you have more questions on SubID and SharedID parameters, please reach out to the Impact support team here.